Let’s get things done
MGM Creative solutions
Welcome to MGM Creative Solutions.
My name is Masha Gaganova and I specialise in helping organisations in
Medican Device and HealthTech space navigate complex transformations,
launch innovative solutions, and build impactful partnerships.
1 in 6
IT projects are completed
on time and within budget
The current business problems
39%
of change initiative
failures are attributed to
employee resistance
(paper on PubMed Central)
Unproductive Meetings
Cost Businesses Annually
£50 billion
(LSE report)
(RUNN.IO)
Whether it’s through strategy development,
workshops, or implementation plans, my
goal is to drive results and meaningful
change.
Explore my expertise and let’s build
impactful solutions together.
let’s get things done
Services
-Designed and executed the go-to-market strategy for a healthtech app, achieving the second-highest active user count in Europe.
-Facilitated the shift from a product-oriented to a solutions-oriented company. Achieved 80% strategy adoption across sales, marketing, and leadership teams in the UK and Ireland.
Example
delivery
- Develop and execute tailored strategies that align
market positioning with organisational goals.
Create actionable plans that bridge the gap
between strategy and implementation.
Key outcome
Turning ideas into results through
tailored strategies and actionable
plans for sustainable growth.
Strategy and Execution
delivery
- Deliver tailored workshops, team-forming activities,
and collaborative sessions to align around goals,
foster engagement, and define achievable
outcomes.
example
-Designed and led workshops at Camden Council and NHS Trust, achieving a 4.76/5 satisfaction
rating, fostering creativity and innovation.
- -Facilitated sessions to gather user insights for digital tools, ensuring alignment with
stakeholder expectations. - -Ran Design thinking workshops and Agile training for cross-functional teams.
Key outcome
- Aligned teams and actionable
outcomes through engaging
sessions.
Facilitation and Collaboration
delivery
- Guide organisations through change with Agile
practices, workshops, and stakeholder management.
Help teams overcome resistance and embrace new
ways of working. Deliver process re-design sessions.
Example
-Engaged 1,600+ employees in a network-focused model through coaching and learning sessions.
-Supported teams in adopting new workflows, improving collaboration across departments.
-Used Prosci change management methodologies during transitions, ensuring sponsor buy in and
a smooth transition into the new ways of working.
Change Management
delivery
Conducting business analysis, creating
implementation plans, providing training, and
ensuring tailored solutions meet your customers’
needs.
Example
-Created a global dashboard to measure operational transformation, cutting process time by
60%.
-Led Salesforce.com implementation and data migration projects, enhancing workflows and
decision-making with Power BI and Tableau.
-Rolled out training plans for end users (clinicians, patients, care givers) on the new technology
for managing people with diabetes.
Digital Transformation
Key outcome
- Driving efficiency and scalability
through the implementation of
digital tools.
delivery
Design and execute launch strategies, create
value propositions, and manage multi-channel
campaigns to maximise impact and growth.
- Creating effective pitch decks.
Example
-Launched medical devices DTC via retail channels bringing double-digit market share growth.
-Established B2B marketing plans, optimal pricing models, and managed multi-channel campaigns
across websites, TV, press, social media, and KOL events.
-Established partnerships for a digital health product, enhancing its market access and scaling
adoption.
Product launch and Growth
Key outcome
- Successfully bringing products to
market and scaling them
effectively.
delivery
- Engaging, high-impact talks that draw on personal
experiences and business examples to motivate,
educate, and inspire. I specialise in connecting with
diverse audiences by sharing relatable stories and
thought-provoking perspectives.
Example
"The Human Aspect of Change"
- Delivered a talk at LeanAgile Brighton
Guest speaker on the Industrial Innovation podcast: talking about how Roche is creating new
pharmaceutical experiences based on co-development and collaboration highlighting the
Great Ormond Street Hospital Project as an example.
Key outcome
- Inspire, Educate, and Motivate
Audiences.
Keynote Speaker
“Best workshop I have ever been to!
Thank you for tackling a complex problem
and infusing fun and interactivity in the
process.”
Dr.Rebecca Pope
“Masha has a unique ability and interest in genuinely understanding people and their motivations. After working together on a complex NHS partnership for over a year, I have witnessed Masha tackle cultural and personality differences with great impact.”
Roche UK Digital & Data
Science Innovation Lead
“Masha is connecting the dots in
complexity and simplifying so everyone
can follow! She makes progress quickly
and brings in innovation and creativity to
co-create, somehow maintaining high
momentum along the way.”
Jacob Watkins
Enterprise Agile Coach,
Roche Global
Testimonials
Building Safety
Team lead
Camden Council
About me
Maria ‘Masha’ Gaganova
- Strategic leader with experience launching MedTech
solutions and building digital health partnerships. - Certified Change Management Practitioner and Agile Coach
with deep expertise in cross-functional team leadership and
stakeholder engagement. - Passionate about leveraging digital technologies to drive
measurable outcomes and user-centric solutions.
With over 15 years of international experience at Roche across
Medical Devices, HeathTech and Pharma, I have led initiatives
that increased market share in double digits, launched
pioneering products, and transformed ways of working.
I get things done. Let’s meet and see how I can help you reach
your outcomes!
How to work with me?
Contact
Leave a note
MGM creative solutions Ltd.
Company number: 15961613